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Rolls-Royce unveils private office

Its first outside the UK


Rolls-Royce Motor Cars has unveiled a private office in Dubai, its first outside the UK. The outpost is an extension of The Home of Rolls-Royce in Goodwood, West Sussex, England.

The British luxury automobile maker will leverage the latest technology at this office to allow its Middle East-based clients to explore its headquarters in West Sussex remotely and see their Rolls-Royce come to life.

The new private office focuses on three areas: the Rolls-Royce Coachbuild program, which allows buyers to work with designers to create a new car body and specialized functions; high bespoke commissioning; and access to the private office collection of one-off masterpiece motor cars.

According to Rolls-Royce, the private office is not a dealership; however, it will support regional dealer partners by enhancing clients’ experiences of Rolls-Royce.

Rolls-Royce’s private office in Dubai is located at One Central, a new hub for finance, commerce, and trade. Covering 150,000 square meters of office space, the free zone is part of the Dubai World Trade Center district and is home to hotels, restaurants, and cafés.