Monday 29 August 2022
YAAP, an India-based content and influencer marketing company with operations in the UAE and Singapore, has fully acquired Crayons Communications, a Dubai-based advertising agency with offices in Riyadh and Manama.
YAAP has been actively looking to expand its presence in the UAE and the wider GCC region. The company aims to be a player in influencer marketing, media services, and Web 3.0, with a focus on building for the Metaverse.
Founded in 2016, YAAP’s client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix.
Crayons Communications, which was established in 2005, has over 15 years of market presence in the Middle East, with clients including Apparel Group, Kaya, and Fitbit.
Crayons’ foundation of established clients will help YAAP quickly ramp up its service offerings in the region. The companies have been working on projects before and the acquisition has formally sealed this relationship.
YAAP’s new office is located in Jumeirah Lakes Towers, a mixed-use waterfront district that is home to the Dubai Multi Commodities Center (DMCC) free zone. The company is planning to expand its workforce and is looking at more acquisitions in the region.