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Firstborn Group opens in Dubai

To connect consumers with financial services


UK-based fintech business Firstborn Group has announced the opening of a new sales office in Dubai.

The private-equity-backed company helps people find the loans, refinancing, and insurance options they need. It connects consumers with financial services through its proprietary platforms, which are designed to attract and retain users through performance marketing.

Founded in 2017, Firstborn Group claims to help more than 1,500 people every month across the Nordic region improve their finances.

The company is the fintech division of BGF-backed lead generation technology company ROI Media and operates across the UK, Sweden, Norway, Denmark, Spain, and Dubai.