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Ceccacci partners with Italian Choice

Offers a sailing experience in Dubai for its customers


Ceccacci Watches, an Italian luxury watches brand, has opened a representative office in Dubai. The company has also revealed a new partnership with Italian Choice, a Dubai-based lifestyle brand, becoming the exclusive watch partner of the Italian Choice Sailing Team.

In collaboration with Italian Choice’s design division, Ceccacci has launched a new watch model named Poseidone, starting with the Italian Choice limited edition, to be followed by standard Poseidone versions.

Italian Choice Sailing Team is based in Palm Jumeirah and managed by Dubai-based sports management agency EGWsports. The social sport team will offer Ceccacci Poseidone’s customers a complimentary sailing experience in Dubai onboard their sailing boats.

The Ceccacci Watches Company was founded in 1897 by Sir Giovanni Ceccacci who worked as a watchmaker for the Ethiopian emperor during the African Colonial Wars. As one of the oldest watch manufacturers in Italy, Ceccacci’s tower clocks can still be seen in many churches and monuments in Italy.

Ceccacci’s new Dubai office is located at 48 Burj Gate, a mixed-use tower in Burj Khalifa Square in Downtown Dubai.