Friday 19 August 2022
India-based tech unicorn VerSe Innovation, which owns and operates Dailyhunt, has set up its Middle East and North Africa (MENA) headquarters in Dubai. The move comes as the Microsoft-backed company rolls out Dailyhunt across the region.
Created in 2009, the news aggregator app provides updates on trending topics and has so far created an ecosystem of over 5,000 content partners who will cater to the UAE market.
The platform will further expand its content offering by tying up with local publishers, including MENA Newswire, Al Khaleej, The Brew, Chalk Media, Brandknew, Mudgal Kreations, Buzzing, and Gulf Today.
Following its rollout of Dailyhunt in all six GCC countries, VerSe plans to deepen its presence in the region by introducing its content platform to more countries, including Iraq, Iran, Israel, and Egypt. The company aims to support languages like Hebrew, Farsi, and Arabic.
Currently, Dailyhunt offers content in more than 15 Indian languages from more than 100,000 content partners and individual content creators. The platform’s monthly active users have surpassed 350 million.
VerSe Innovation, which also operates the short-video networking platform Josh, raised USD 805 million in funding in April 2022. The round saw the company’s valuation rise to nearly USD 5 billion.
VerSe is backed by global firms such as Microsoft, Sofina Group, BCap, and Qatar Investment Authority. Its expansion of Dailyhunt into the Middle East comes shortly after the firm said it was planning an initial public offering in the next two to three years.