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XFX opens concept store for gamers

New gaming destination includes a retail store and an experience zone


XFX, an American electronics company that specializes in the manufacture of graphics cards, has announced the launch of its new concept store in Dubai. The PC Garage offers all the components a gamer would need to design their PC, including XFX AMD Radeon graphics cards along with XFX and AMD-powered gaming machines.

XFX was founded in 2001 to design and develop products that meet the high-performance needs of PC gamers and hardware enthusiasts. Its new store in Dubai is the first to launch XFX AMD Radeon graphics cards at par with international pricing.

To enhance the gaming experience, XFX has created an experience zone at the same location, equipped with the latest gaming machines to offer gamers the chance to try out the PCs before deciding to buy. Covering more than 2,000 square feet of space, the zone consists of a gaming area with seven pre-built PCs, a Pac-Man meeting room, and an in-house studio for facilitating product launches and photoshoots.

With gamers in mind, the PC Garage is located at the Computer Plaza in Bur Dubai district and features walls with graffiti and graphics, alongside Donkey Kong and Mario Brothers decor to give a nostalgic feel of the 80s’ vintage arcade gaming.

Since a gaming PC not only needs a graphics card but a range of complementary products, XFX has partnered with other brands in the gaming world, such as AMD, AOC, BenQ, Western Digital, and Thermaltake to offer gamers the choice to complete their gaming experience.