Eres expands into region with Dubai boutique

Swimwear brand’s first location in the Middle East

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Monday 11 July 2022

French high-couture swimwear and lingerie designer Eres has expanded into the Middle East region with the opening of a new boutique at the Mall of the Emirates in Dubai. The Paris-based brand specializes in high-end swimwear, silk lingerie, activewear, beachwear, and loungewear.

The new store features the brand’s latest spring/summer collection, which includes vintage and contemporary designs, and shades that flatter a variety of skin tones and body shapes.

Founded in 1968, Eres is known for its craftsmanship, form-fitting aesthetics, and high-quality material, such as its densely woven, signature peau douce fabric that is designed to sculpt and support.

The boutique is expected to benefit from the high footfall at the Mall of the Emirates, which attracts around 40 million people on average each year.

According to the Dubai Chamber of Commerce and Industry, retail sales in the UAE are expected to reach USD 70.5 billion by 2025, up from USD 58 billion in 2021, with store-based retailing projected to grow at a compound annual growth rate of 5.7%.