Sunday 26 June 2022
Globale Media, an artificial intelligence-driven mobile advertising platform, has started operations in the UAE to extend services across the Middle East and Africa region.
The India-based company supports advertisers aiming to reach their brand awareness and user-acquisition goals through its app recommendation engines and targeted ad campaigns. It also helps publishers to maximize their revenues by bringing in direct advertisers and showing relevant ads which best fit their user audience.
According to Globale Media, it has witnessed its best-ever year in 2021, recording 600% growth in revenue in the first two quarters of the financial year.
Globale Media has set up its new office in Dubai Internet City, a specialized free zone created to encourage the growth of information and communication technology (ICT) enterprises. Following this expansion, the company plans to launch new offerings for advertisers in the region.
Artificial intelligence is the fourth most-used technology today but by 2026, it will be the most-used technology, according to a survey conducted by the Mobile Marketing Association and the World Advertising Research Center.
The UAE’s National Strategy for Artificial Intelligence aims to transform the country into a world leader in artificial intelligence by 2031, by investing in people and industries that are key to the economy’s success.