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Nike opens Live concept store

A new experience brings together community, technology, and fitness at Dubai Hills Mall


American sportswear giant Nike has opened a live concept store at Dubai Hills Mall, offering customers a high-tech destination to browse, buy and experience the brand.

This is the second store to launch the Nike Live concept in the UAE – the first being in Dubai Marina Mall. The initiative aims to bring together the themes of community, technology, and fitness in one location.

As part of a global rollout, each Nike Live store offers a digitally enabled space that is designed and curated to provide a localized brick-and-mortar shopping experience.

The new Dubai store stretches across 538 square meters and is split into three zones: Welcome Area, Living Room, and Kitchen, each with a team on-hand to make the shopping experience as personal as possible.

With the opening of the latest live concept store, Nike said there will be a series of activities for the Dubai Hills Estate community. These include running, training, yoga, and skateboarding, each provided by Nike’s own coaches, trainers, and partners.

Nike’s largest store in the Middle East is located at The Dubai Mall. Managed through a partnership with UAE retailer Sun and Sand Sports, the massive space spans 3,290 square meters.