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EaseMyTrip opens retail office in Dubai

Online travel platform caters to growing B2C segment

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Online travel platform EaseMyTrip has opened a retail office in Dubai to cater to the growing B2C retail segment under its international expansion strategy. Located in the Bur Dubai area, the retail office will house a team of the company's travel experts to guide customers in planning holidays and provide a hassle-free booking experience.

Apart from building brand awareness, the office will also provide the company with an opportunity to understand the market and pain points better, which will help it serve its growing customer base in the country more efficiently.

With international travel set to make a strong comeback this year, the company sees a wider global market open for travel.