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Levi’s store opens in Dubai Hills Mall

Gold rush era company will sell its jeans at yet another Dubai location


Clothing firm Levi Strauss and Company will sell its trademark range of jeans from its newest location in Dubai Hills Mall.

The store was opened as part of a strategic venture between Dubai Hills Mall and Apparel Group that saw the launch of 30 stores in the mall.

Named after Bavarian immigrant Levi Strauss, who opened a dry goods store called Levi Strauss and Company in 1853 in San Francisco, California, during the gold rush, the company is credited with creating the first pair of jeans.