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Levi’s store opens in Dubai Hills Mall

Gold rush era company will sell its jeans at yet another Dubai location

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Clothing firm Levi Strauss and Company will sell its trademark range of jeans from its newest location in Dubai Hills Mall.

The store was opened as part of a strategic venture between Dubai Hills Mall and Apparel Group that saw the launch of 30 stores in the mall.

Named after Bavarian immigrant Levi Strauss, who opened a dry goods store called Levi Strauss and Company in 1853 in San Francisco, California, during the gold rush, the company is credited with creating the first pair of jeans.