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Italian fragrance adds 2 Dubai stores in 2022

Dr. Vranjes Firenze plans to add more at various locations in the UAE


Italian home fragrance brand Dr. Vranjes Firenze has announced plans to open five stores in the UAE by the end of 2022 in line with its regional expansion plans.

The brand already has a flagship store in Dubai Mall. Its 2022 plans include opening stores in Mall of the Emirates in Dubai and Yas Mall in Abu Dhabi.

Dr. Vranjes Firenze has 21 stores and 600 authorized dealers selling its fragrances globally. The brand has been developed by chemist and artisan perfumer Dr. Paolo Vranjes and his wife Anna Maria. It is inspired by his home city of Florence and the landscapes of Tuscany in Italy, blending natural ingredients with essential oils for unique results. It offers 40 fragrances, along with reed diffusers, refills, and room sprays.