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Birkenstock opens in Dubai Hills Mall

The 240-year-old company will sell its unique footwear

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Shoe company Birkenstock has opened in Dubai Hills Mall and will be selling its unique collection of footwear. Apparel Group has entered into a strategic venture with Dubai Hills Mall to launch 30 stores in the new location of which one of the companies is the renowned shoe store.

Birkenstock was created in 1774 by shoemaker Johann Adam Birkenstock. The craftsmanship of shoemaking has passed all the way down to his great-great-grandson, who invented the footbed, a feature that provides comfort and wearability to any shoe. This innovation determined the style of the company’s products which are now made comfortable enough to be worn for long periods of time.

In Dubai, Birkenstock has locations in Deira City Center, Dubai Mall, BurJuman Center, Mall of the Emirates, Ibn Battuta Mall, etc.