Friday 21 January 2022
Maison FRED has opened a boutique in Dubai Mall, its first in the UAE.
The architecture of the Dubai Mall outlet is intended as a French Riviera oasis in the heart of the desert, an exotic port of call with the warm feel of a family home.
FRED’s products are displayed over 115 square meters of floor space. Two twin areas, one devoted to women’s jewelry and the other to men’s, greet the visitor and display collections and colored stones with their contrasting sizes and interchangeable pieces.
The Salon Soleil d’Or and Par Amour lounges are devoted to high jewelry and jewelry celebrating engagements and every aspect of love. They are decorated with Vincent Darré frescoes inspired by Jean Cocteau’s famous Chapel of Love.