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WebEngage expands into MEA with Dubai office

Marketing technology firm sees increasing demand from the region


WebEngage, a full stack Retention Operating System, has expanded into the Middle East and Africa (MEA) after successful operations across Asia to address the increasing demand the company has witnessed in the region.

The martech company has set up a dedicated local team in Dubai for sales and customer success management in the UAE, Saudi Arabia, Egypt, Kuwait, and Qatar markets.

The company has been working, establishing relationships in the region for the past three years, and now plans to actively invest in community building, education, and training initiatives to build capabilities among customer teams in the region. WebEngage’s regional portfolio includes enterprise and startup segments such as eXtra Stores, Vezeeta, Btech, elmenus, Ajmal Perfumes, Jazeera Paints, Wego, and MakeMyTrip.