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Ex Nihilo opens boutique in Dubai

Paris boutique’s Dubai Mall clients can put their own stamp on a fragrance


Parisian fragrance house Ex Nihilo has launched a standalone boutique in Dubai, its first in the Middle East.

At its Dubai Mall store, clients are able to put their own stamp on an Ex Nihilo fragrance, using the brand’s own Osmologue customization service.

To mark the occasion of the Dubai launch, Ex Nihilo launched a limited edition of its best-selling Gold Immortals fragrance which blends notes of amber into the existing mix of pear, bergamot, peony, tonka bean, and musk for added depth.