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Bleu Jour makes Dubai debut

Red Dot award winner aims to work closely with GCC tech resellers and companies

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French computer manufacturer and winner of the prestigious 2021 Red Dot award, Bleu Jour, has opened a sales subsidiary in Dubai to service the Gulf Cooperation Council (GCC) region's demand for next-generation computing devices and solutions.

Headquartered in the south of France, Bleu Jour has supported global customers through country-based resellers. The GCC region has become a global reference in tech and digital transformation with a very dynamic ecosystem empowered by a pool of innovative players, creatives, tech, and gaming-savvy users.

The company believes its computers and high-performance peripheral accessories will meet the needs of the regional B2C and Enterprise customers.