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Bleu Jour makes Dubai debut

Red Dot award winner aims to work closely with GCC tech resellers and companies


French computer manufacturer and winner of the prestigious 2021 Red Dot award, Bleu Jour, has opened a sales subsidiary in Dubai to service the Gulf Cooperation Council (GCC) region's demand for next-generation computing devices and solutions.

Headquartered in the south of France, Bleu Jour has supported global customers through country-based resellers. The GCC region has become a global reference in tech and digital transformation with a very dynamic ecosystem empowered by a pool of innovative players, creatives, tech, and gaming-savvy users.

The company believes its computers and high-performance peripheral accessories will meet the needs of the regional B2C and Enterprise customers.