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Akama gets new investor in MEmob+

Data-driven marketing platform welcomes Singapore’s Near with minority stake


Singapore-based Near has acquired a minority stake in MEmob+, a Middle Eastern SaaS provider of data-driven marketing solutions owned by Dubai-based Akama Holding.

Near will work with MEmob+ to continue its global expansion with a push into the Middle East and Africa. The martech company has access to billions of device IDs globally, including more than 400 million in the Middle East and North Africa (MENA).

Akama Holding, the Dubai-based family office with investments in media, tech, and content, has welcomed Near, the leading privacy-led source of intelligence on people, places, and products, as an investor in MEmob+. In 2020, its second year of operations, MEmob+’s turnover grew by 76%.

MEmob+ is a data-mining platform and location-driven product. Its clients, top brands and agencies, rely on its services and data sources to harness their data for growth and maximize their marketing ROI.

MEmob+ supports brands’ data-driven media activities, location measurement and footfall attribution, research, and analysis. Its client portfolio includes more than 50 major international and regional clients seeking to improve the precision, performance, and effectiveness of their marketing investments through the optimal use of data. It counts Near among its strategic technology partners.

Near is the global leader in privacy-led data intelligence. The company provides the world’s largest source of intelligence on people, places, and products—processing data from over 1.6 billion monthly users in 44 countries. Founded in 2012, Near is headquartered in Singapore with offices in Los Angeles, New York, London, Paris, Bangalore, Tokyo, and Sydney.