Saturday 30 October 2021
Lifestyle product retailer Miniso has opened its flagship store for the UAE in Dubai Mall. The 387 square meter store is Miniso's fifth opening since the pandemic began in 2020. The company has 25 stores in UAE and five in Oman.
Miniso says it adapted to the challenges posed by the pandemic when customers are not able to visit offline stores, by using new communication channels on social media. To increase digital transformation amid the pandemic, since March 2020, Miniso has also worked with online platforms such as Amazon, NOON, and MAF for selling its products.
For its physical stores, Miniso has changed its layout and product structure. In response to the surging demand for online learning during the pandemic, Miniso set up a digital learning products area in its stores. Special areas are also set up for popular hygiene products.
Miniso is a lifestyle product retailer offering household goods, cosmetics, food, and toys at affordable prices. Its first store opened in Guangzhou in 2013; it now has 4,749 stores in 99 countries and regions.