Gupshup in Dubai to drive regional growth

US-based messaging API platform has 40,000 customers globally

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Saturday 30 October 2021

San Francisco-based Gupshup has set up its Middle East offices in Dubai to support its expansion plans in the region. As a leading conversational messaging platform with a current valuation of USD 1.4 billion, Gupshup enables conversations seamlessly across more than 30 messaging channels using a single API.

Entrepreneurs and SMEs in the Middle East use messaging platforms with customers to close sales. According to the company, the UAE has one of the highest usages of social media and messaging platforms for providing contextual, real-time conversations between consumers and brands, creating an attractive business potential for Gupshup.

Gupshup builds the tools that developers, startups, and enterprises use to build more effective relationships with customers. It is an official business partner for WhatsApp, one of the largest messaging platforms globally as well as in the Middle East. Gupshup aims to become the official WhatsApp business solutions provider for various large enterprises and SMEs in the Middle East.