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adidas opens concept store at airport

Outlet at Dubai International’s Terminal 3 offers “a new creative edge”


Global footwear brand adidas has opened a concept store with "a new creative edge" at Dubai International Airport's Terminal 3, Concourse B, offering a range of athletic and lifestyle footwear, apparel, and accessories.

With 67 square meters of retail space, the store will carry collections such as Marimekko and UltraBOOST. It also sells travel necessities including headphones and mobile covers as well as apparel made exclusively for Dubai, such as customized t-shirts.

The futuristic layout and architecture of the store are tailored to reflect Dubai's forward-thinking vision, the company said.