Nicecactus forms JV to expand into GCC

Dubai-based partnership to develop and market the gaming platform

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Thursday 23 September 2021

Gaming tournament and training platform Nicecactus has joined forces with Sheikh Suhail bin Butti Al Maktoum and Faris Ahmad Ramadhan Juma to expand its activities in the Gulf Cooperation Council (GCC) region.

The Dubai-based joint venture aims to develop and market Nicecactus’s platform exclusively in the GCC countries.

Al Maktoum is the Chairman of Royal Emirates Group; Juma is the Vice-Chairman of ARJ Holding.

Nicecactus aims to drive the growth of their competitive gaming platform and provide the best experience for the video gamer community as well as empower brands in the region to resonate with the new generation.

The joint venture will cover both the Nicecactus gamer platform and Nicecactus gaming services.

The joint venture company has been formed in the Dubai Multi Commodities Center (DMCC) free zone. It has already sealed a partnership with the DMCC regarding hosting tournaments and competitive gaming events.