Nike opens new concept store in Dubai

The brand’s latest hoops-inspired location

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Monday 20 September 2021

Nike and its Jordan brand already have a presence in Dubai, but the Jumpman’s reach has grown even wider with the opening of the city’s first Jordan concept store.

Located in Dubai Mall, the new Jordan brand store spans 2,500-square feet and will include all of the brand’s latest footwear and apparel along with unique installments and features that can only be found at this location.

Although the Dubai Mall store is said to share common ground with Jumpman L.A., Chengdu’s Jordan 1 Hongxing, and Beijing’s Jordan 9 Guanghua in that it takes its main inspiration from the game of basketball, it executes this in a distinct way thanks to pieces from Syrian-American artist Jason Seife including intricately painted backboards and basketballs.