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Leica sets up Dubai JV office

Camera company to serve GCC and Levant countries with new office

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Leica Camera AG has set up its Leica Camera Middle East venture based out of Dubai, in partnership with its distributor Perpetual Exposure General Trading. Leica Camera was represented in the UAE by Perpetual Exposure since 2015.

In 2018, it opened a Leica Store in Dubai Mall. The store includes several products from its camera and sports optics range as well as Leica accessories, and also houses a gallery in which rotating high-profile exhibitions by Leica photographers are displayed.

Apart from the UAE, the territories the new joint venture (JV) will represent include Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan, and Lebanon.

The new office will be housed in the Dubai Design District, a hub of inspiration and innovation with a pioneering spirit of promoting creatives, talent, and artists around the region.