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La Perla opens store at Mall of the Emirates

Offers a feeling of empowered femininity and the epitome of luxury craftsmanship


Leading luxury Italian intimates brand La Perla has opened a boutique at the Mall of Emirates in Dubai. Customers will be able to shop from a selection of lingerie, nightwear, and loungewear, as well as swim, beachwear, and bridal pieces.

At the La Perla boutique, customers will enter a world of unbridled elegance, immersed in a feeling of empowered femininity and the epitome of luxury craftsmanship. The walls are decorated in various shades of pink with a marmarino pattern that mimics a beautiful marbled effect.

The store interior is comprised of multiple sections that are designed to conjure an intimate and private environment for the customer. Dedicated to creating this exclusive and enduring experience, these areas can only be accessed through beautiful sliding doors.

La Perla clients will also have access to the many services on offer at the store. This includes the opportunity to book bespoke one-on-one appointments with the brand’s expert consultants. As part of this service, customers will be offered personal styling and fitting advice.

La Perla’s bespoke bridal service also gives clients the opportunity to book an appointment for a private session or for an intimate bridal party of up to five guests. Clients will enjoy a completely custom appointment with refreshments and catering if attending in-person, as well as additional special services including embroidery, monogramming, and alterations.