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Adidas opens women’s store in Dubai

The store also offers modest and hijab sportswear

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Sports brand Adidas has opened its first dedicated women’s store at Mall of the Emirates in Dubai.

The new store is adorned with inspirational quotes, features a backdrop of greenery, pink hues, and golden accents that are intended to symbolize the brand’s commitment to empowering women in the region.

Customers can shop a number of collections across sports and lifestyle brands, catering to shoppers of all shapes, sizes, and backgrounds, and includes exclusive launches and lines from Marimekko, Stella McCartney, and Karlie Kloss.

The store also stocks modest and hijab sportswear as well as plus size collections.