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Saudi group acquires Dubai-based Mumzworld

E-commerce platform sells 250K+ products


Tamer Group, a Saudi company with interests in healthcare, beauty, and FMCG products, is acquiring Mumzworld, the region’s leading e-commerce platform for mother, baby, and child products. Financial details were not disclosed.

The Jeddah-based company that imports, distributes, promotes, markets, and manufactures different products had invested in Mumzworld in 2018. The Dubai-based startup had raised over USD 50 million in total financing including USD 20 million Series B in October 2018 from Dubai-based Gulf Islamic Investments. Its other investors include Wamda Captial, Global Ventures, Endeavor Catalyst, and Saned Partners.

Founded in 2011 by Mona Ataya and Leena Khalil, Mumzworld sells over 250,000 products for babies, children, and mothers through its web and mobile platform, in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Oman, Jordan, and Lebanon. The e-commerce platform has thousands of retailers, distributors, manufactures, and brands, as partners who sell their products on Mumzworld.