IMG acquires Dubai’s 20too Licensing

Agency bolsters its presence in the MENA region

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Sunday 18 July 2021

IMG has acquired Dubai-based 20too Licensing, further expanding its global footprint. Established in 2013, 20too Licensing manages consumer product development and brand extensions in the Middle East and North Africa (MENA) for a number of entertainment and lifestyle brands. These include NBCUniversal, Hasbro, The Smurfs, Sega, Smiley, the Discovery portfolio of brands such as Fatafeat, Food Network, Animal Planet, and Discovery Channel among others.

The acquisition will bolster IMG’s presence in the MENA region. 20too Licensing’s founder and CEO will become vice president of licensing at IMG and he and his team will move into IMG’s Dubai office.

IMG is the universally recognized licensing industry powerhouse while 20too has specialized regional expertise.