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GCI Health expands into ME from Dubai

New agency will integrate with ASDA’A BCW’s existing healthcare team


GCI Health, a global specialty healthcare and medical communications agency, is expanding into the Middle East by integrating with ASDA’A BCW’s healthcare team. Both agencies are part of Burson Cohn & Wolfe’s global network. The new combined unit will operate as GCI Health Middle East.

The move comes at a critical time when healthcare is one of the fastest-growing sectors in the world, accelerated by the COVID-19 pandemic and vaccines.

GCI Health's clients include the Saudi Ministry of Health, G42 Health in Abu Dhabi, AstraZeneca, Edwards Lifesciences, Roche Diagnostics, Novo Nordisk, Merck, Boehringer Ingelheim, Allergan Aesthetics, and GE Healthcare.