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Headwear firm New Era opens at Dubai Mall

NY-based brand offers cap customization


Buffalo, New York-based headwear company New Era has opened a store in Dubai Mall to sell exclusive products with cap customization. The store is located on the ground floor near the ice rink.

Since 1920, New Era has been the world’s premier headwear brand. It produces more than 35 million caps per year and is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates.

New Era is known as the originator of the True Fitted for its signature cap style, the 59FIFTY. The company operates facilities in Alabama, Canada, Europe, Japan, and Hong Kong.

Al Boom Marine is the official distributor for New Era for the Middle East.