Tuesday 4 May 2021
Reebok unveiled its new store at The Dubai Mall and launched the latest It’s A Man’s World collection in time for International Women’s Day.
Previously located next to Galeries Lafayette, the Reebok The Dubai Mall branch has now relocated to the first floor, opposite Debenhams. The branch will feature dedicated areas for Les Mills Middle East apparel and various ranges from Reebok apparel, accessories, and shoes.
The first collection in this It’s A Man’s World campaign features six silhouettes with a mixture of color and materials that represent how the different facets of a woman come together to create something beautiful. These bold, colorful elements pay tribute to her commitment to be her unique individual self, regardless of traditional labels.
The second collection further amplifies her individuality by featuring footwear appearing in a neutral toned color palette. The simplicity of the design offers a clean slate on which to emphasize her own uniqueness while the neutral tones create a platform to highlight the wearer’s presence and power, shining a light on her inner and outer beauty.