Dubai gets world’s largest Škoda showroom

Dealership has 1,200 sq.m. to display 40 cars

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Tuesday 4 May 2021

Škoda Auto has opened its largest showroom in Dubai, offering space for 40 vehicles over an area of 1,200 square meters, making it the Czech car manufacturer’s largest showroom in the world. The Škoda model portfolio on offer in the UAE now comprises six models, including the three SUV series Kamiq, Karoq, and Kodiaq.

To offer customers the best possible advice, the company relies not only on the personal approach of its local employees but also on the latest digital technologies.

The Czech car manufacturer’s vehicles are showcased by the local dealer Ali & Sons, with whom Škoda has had a partnership since 2010. In addition to the new salesroom in Dubai, existing and prospective customers of the brand now have access to a total of three dealerships, one in Abu Dhabi and one in Al Ain.

The Scala and Kamiq model series went on sale in the UAE in 2020, and in the first quarter of 2021 the fourth-generation Octavia and the Karoq joined the line-up; the large SUV model Kodiaq and the Škoda Superb round off the range.

In 2020, the Czech carmaker was able to increase its sales in the UAE by 35%.