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Dubai Economy, Amazon join hands to support startups

Access to Amazon Seller Academy offered with DED Trader license


The Business Registration and Licensing (BRL) sector of Dubai Economy and Amazon have launched a program to support DED Trader license-holders by providing interactive e-learning content to help them thrive in the digital economy.

The program is part of the cooperation between Dubai Economy and Amazon to support DED Trader license-holders interested in making their products available to more customers and growing their businesses online. The program will offer access to the Amazon Seller University, which provides a series of training videos and resources that will help participants master key tools and applications to build their brand and expand their businesses to reach millions of customers via

Amazon will curate a dedicated storefront on to showcase products available to DED Trader license-holders. Once the businesses are registered to sell on, they will have the opportunity to access Amazon account managers who will work closely with them to offer strategic advice and insights to help them sustain and grow their business.

The account managers will also support startups with advice on operational aspects such as listing creations and how to gain visibility on their products. They will offer advice on key areas such as fulfillment and inventory, merchandising and advertising, and ensure startups are up to date on the latest programs that will help fast-track their growth on

DED Trader is issued by Dubai Economy to license freelancers in their place of residence in Dubai as well as business activities that operate online or on social networking sites. DED Trader, which is issued electronically through, aims to guide traders towards the right path to start and enter the business world.