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Adidas opens region’s first flagship in Dubai

New store in Dubai Mall

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Adidas has opened its first-ever flagship store in the region at The Dubai Mall.

With Dubai increasingly becoming a hub for innovation, creativity, and sustainability, the futuristic retail concept store of 16,000 sq ft offers an immersive experience where consumers can find sustainable product highlights and educate themselves by engaging digital and analog experiences.

The store offers innovative digital signage technologies such as digital ceilings and a digital footwear wall. It provides an uninterrupted browsing experience, immersing the shopper and enabling an intelligently tailored store experience that blurs the lines of digital and physical touchpoints.

An RFID Smart Fitting Room experience is complemented with the immersive fitting rooms where consumers can see what they look like in a real-world scenario by selecting the fitting room environment on a touch screen.