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Pixel launches ME showroom in Dubai

Creative house picks Dubai Design District for its immersive, interactive experience


Pixel Artworks has officially opened a Middle East office and immersive showroom in the Dubai Design District (d3). The Pixel Artworks ME team has been based in Dubai for two years, and the launch of the new facility underlines the company’s commitment to the local market.

Pixel employs a combination of experiential design and technical expertise, together with animation, immersive audio, and interactive elements, to create virtually limitless concepts from giant airport activations to choreographed live shows to 360-degree immersive environments.

The creative house has delivered some of the Middle East’s most ambitious AV installations over the past two years. These include:

  • ‘Essence of Expo’ – an AV installation featuring 10x10m tall LED sculptures that transformed Dubai International Airport’s Terminal 3 Arrivals Hall into a giant LED and audio installation;
  • A pop-up traveling LED and OLED cube which toured various districts of Dubai including Downtown Dubai, highlighting aspects of Expo 2020;
  • ‘Tamawuj’ (‘Ripple’) – live and interactive LG OLED Mirrorbox installations at Dubai International Airport Terminal 3 Departures Hall and Abu Dhabi International Airport Departures Terminal 3, allowing passengers to interact with the mesmerizing display and ‘paint with light’.

The showroom experience at Pixel Artworks’ new facility gives visitors a taste of how some of its projects have been designed and created, in a completely immersive environment.