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Omnicom firm opens MENA office in Dubai

L.A./Amsterdam-based agency chooses the iconic Burj Khalifa

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The Omnicom-owned creative agency 180 has opened three new offices including one in New York and two in the Middle East and North Africa (MENA) region. The MENA offices will be based in Dubai, UAE, and Doha, Qatar. They will join the agency’s current offices in Amsterdam and Los Angeles.

180 New York will integrate with social consultancy Brand Intelligence Operating System (BIOS), which focuses on audience-inspired creativity and social consultancy.

Marketing and corporate communications company Omnicom has incubated BIOS as a tech startup. 180 will integrate BIOS across its network. The integrated platform will deepen the agency’s expertise in data, audience intelligence, and social.

The agency counts Unilever, DHL, Lululemon, Replay, and Qatar Airways among its clients. Founded 20 years ago, 180 has worked with brands such as Adidas, Sony PlayStation, HP, and Under Armour.