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EX1 Cosmetics expands Dubai presence

Beauty brand opens stores in two malls

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EX1 Cosmetics, specializing in foundations, has launched stores in two Dubai malls. The cosmetics company has announced its entry into the Mall of the Emirates, following a launch in Dubai Mall.

EX1’s entry in the Mall of the Emirates is with A.S. Watsons, an Al-Futtaim company. Established in Hong Kong in 1841, A.S. Watsons group is now the world’s largest international health and beauty retailer with over 15,000 stores in over 24 markets. Its flagship health and beauty brand, Watsons, is Asia’s leading health and beauty retailer, currently operating 6,800 stores and more than 1,500 pharmacies in 12 Asian and European markets.