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Amouage kickstarts global expansion with Dubai office

Oman fragrance house views Dubai as a global hub

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Amouage, the Omani luxury fragrance house, said it is expanding its business operations by opening a new office in Dubai.

The Amouage Dubai office will become one of its global hubs for business development and technological services, supporting the momentum of innovation driven by the Amouage Perfume Manufacture and Creative Studio in Muscat.

Established in Dubai Design District, the new office will support Amouage's existing business and expansion into new markets in Europe, Middle East and Africa, it said.

Having a dynamic sales office in a vibrant and connected location will the company in the best position to support its partners and build its business in the long-term, it said.

It also said the Dubai office will add an important sales dimension to the company's operations, owing to its location, which is at the heart of an important region and critical to create balanced global growth between East and West.