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Samsung opens largest shop-in-shop in MENA

To showcase its products at Times Square Center, Dubai

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Samsung Gulf Electronics has opened its largest shop-in-shop in the MENA region at Sharaf DG, Times Square Center, Dubai.

The new outlet will serve as a dedicated destination that showcases Samsung’s latest innovations in the home appliances category and provides consumers with the best-in-class shopping experience as they explore and purchase products.

Samsung products are powered by artificial intelligence (AI) and connected via the internet of things (IoT) that can be controlled from anywhere, at any time, through the SmartThings app.

Connected living is in high demand. Samsung’s SmartThings ecosystem implements IoT within all key areas of living, with the wide product lineup including TVs, refrigerators, washing machines, robot vacuums, air conditioners, ovens, lighting, air purifiers, air dressers, and automatic electronics.

The Sharaf DG outlet forms part of Samsung’s vision to open a series of shop-in-shops across the UAE with top customer electronics stores, and plans are also in place to expand retail investments in other GCC markets in the coming years.