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Rituals Cosmetics opens store in Dubai Mall

Sets sights on Middle East growth with 10 new locations

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Rituals Cosmetics has opened a store in Dubai Mall and plans to open 10 new stores in the Middle East region in 2021.

The mind and body care brand was launched 20 years ago in Amsterdam. It already has 25 stores in the Middle East and plans to build that up to 100 stores over the next five years. It has a global network of 850 stores and is present in all luxury department stores.

Five years ago, the brand started working with the Dubai-based Apparel Group for its entry into the Middle East market.