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Pepe’s Piri Piri opens first ME outlet in Dubai

Eatery plans 50 branches in UAE by the end of 2030


Pepe’s Piri Piri, the UK’s fastest-growing Piri Piri chain, opened its newest franchised outlet in Dubai, marking the brand’s fifth international branch. Located within Dubai Motor City, the branch will add to the existing 131 restaurants serving guests in countries including UK, Ireland, and Pakistan. The brand also aims to expand within the UAE and has plans to launch 50 branches by end of 2030.

With a seating capacity of 45 diners, the restaurant will be open from 11am till 11pm every day including weekends.

The outlet offers the signature Grilled menu for the diners of Dubai, including flame-grilled chicken wings, classic tender strips, Pepe’s Original Piri Piri Chicken, Chick’n’Rice, chicken XL burger, The Wrap, Prime Pitta, and salad options.

Pepe’s serves only fresh chicken as opposed to frozen chicken. In partnership with local suppliers, Pepe’s chicken will maintain the international consistency of being fresh, succulent, and tender.

Started as a concept restaurant in London in 2007, Pepe’s gained consumer attention and was popularly known as ‘The Home of Fresh Flame-Grilled Chicken’. Within 13 years of operation, the brand grew exponentially boasting 131 branches, making it UK’s fastest-growing Piri Piri franchise chain.