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Fruitas opens first franchised store in Dubai

House of Desserts located in BurJuman Mall


Philippines-based food and beverage kiosk operator Fruitas Holdings Inc. has opened its first franchised store in Dubai and restarted expansion plans locally.

Fruitas opened a Fruitas House of Desserts store on inside the BurJuman Mall, offering fresh beverages such as fruit shakes, fresh lemonades, pearl shakes, and milk tea, as well as popular Filipino desserts.

It is seen to cater to both locals and overseas Filipinos living in the city, the firm said.

Fruitas is also restarting its "aggressive expansion" plans in the Philippines delayed by the pandemic, noting that it is set on opening 60 kiosks and community stores.