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Ares opens Dubai showroom

Italian coachbuilder presents bespoke automotive design


Italian coachbuilder Ares has opened a 250 sq m showroom and personalization studio in Dubai to present the ultimate in bespoke automotive design.

Located at Gate 4 of the Dubai International Financial Center (DIFC), it will provide customers with an immersive brand experience and unparalleled customer service as the Italian company showcases its coachbuilding skills, artisanal craftsmanship, and cutting-edge technology.

On display will be the company’s newly launched S1 Project, the Ares Coupé for Bentley Mulsanne; the Ares Ultra V Eight 1.2 for the Land Rover Defender; and the hand-crafted Ares Scrambler for BMW R NineT motorbike.

Ares has only presented its vehicles at prestigious events such as Italy’s Concorso d’Eleganza Villa d’Este, the Monte Carlo Yacht Show, and Salon Privé in the UK. The studio marks a significant milestone for the company.

The luxurious Dubai showroom will play a vital role in the company’s co-create philosophy, where collectors, connoisseurs, customers, and designers can work hand-in-hand to build bespoke one-off vehicles. When designing a car, patrons will have a choice of exquisite finishes and color palettes to choose from, alongside the finest leathers and carbon fiber interiors, paint finishes, trims, and luxurious fabrics.

Founded six years ago and headquartered at its 23,000 sq m facility in Modena Italy, the company employs 150 engineers, designers, and craftsmen. Fusing artisanal craftsmanship and modern-day technology Ares creates and hand-builds bespoke one-off and limited-series vehicles for customers from around the world.

The Dubai showroom will be the first of six openings for the Italian coachbuilder. Catering to the lifestyle of the international ultra high net worth individual, the company will also be opening showrooms in Kitzbühel, Zurich, Munich, St. Moritz, and its hometown of Modena.