Tuesday 29 December 2020
India’s most trusted jewelry brand, Tanishq, from the Tata Group, announced the opening of its first international store in Dubai.
The 2,000 sq.ft. store in Meena Bazaar will house a range of gold and diamond jewelry. Renowned for striking the perfect balance between traditional appeal and contemporary charm, Tanishq’s Dubai store will showcase exclusive Indian jewelry collections in 18K and 22K gold and diamonds, solitaires, kundan polki, and colored stones. Also available at the store is Nebula, a select collection of 18K solid gold jewelry watches that blend the rich heritage of Indian jewelry and the fine craftsmanship of watchmaking in a timeless combination.
The store interiors have been inspired by the local culture with distinct Arab design elements reflected in pendant lamps, geometric motifs and Arabesque tiling.
The opening comes at an interesting time for the brand, which has been lauded in India for its ability to remain agile and active despite the lockdown. From rolling out tech initiatives, such as virtual shopping and live assisted chat making it easier and safer for consumers to shop, Tanishq has maintained ‘Gold Safety Standards’ in all stores as well as Karigar (artisan) centers where the jewelry is made. This intent endorses Tanishq’s commitment to ensuring a seamless, safe and memorable customer experience.
The brand has launched an exclusive website for Dubai showcasing its collections at www.Tanishq.ae.