Wednesday 18 November 2020
IFF, a leading innovator of taste, scent, and nutrition and ingredients, has opened a creation, application, and innovation center for its Taste division in Dubai to better serve its customers’ unique needs and drive growth in the African, Middle Eastern, Turkish, and Indian markets.
The center will support the US-based company's strategy to expand geographic and customer reach, while accelerating growth in fast-growing emerging markets.
The state-of-the-art 1,400 square meter creative facility, centrally located in Dubai Science Park, will service companies in key regional markets by offering innovative flavors, savory solutions, juice-based compounds, inclusions, colors, and food protection solutions.
The lab will support both the creation and application needs of all key categories, including snacks, beverages, savory, sweet, and dairy. The site also includes a full-scale Sensory and Consumer Insights Lab, as well as an analytical lab. In line with the company’s focus on sustainability, the facility is LEED certified.
The Dubai Creative Center will provide enhanced and locally relevant support for IFF's regional customer base through strong consumer insights, deep understanding of the consumer in these markets, and speed-to-market. Customers will also gain access to the global Re-Imagine innovation programs, which will bring global capabilities to the local markets.
IFF has a long-standing presence and footprint in key Middle East markets. The new investment follows the 2017 expansion and upgrade of the Taste facility in Cairo, Egypt, which has been operational since 1979 and includes sales offices, creation and applications labs, and flavor production facilities.
It is also the second investment made specifically in Dubai, where in 2011, IFF opened a state-of-the-art flavor and fragrance facility, housing creative and application labs and sales and marketing offices.