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Hintsa Performance starts Dubai operations

Brings high-performance coaching to Middle East


Hintsa Performance has expanded into the Middle East by opening an office in Dubai. The move comes after successfully serving Middle Eastern clients for a number of years.

By opening its office and hiring local performance coaches, Hintsa aims to become a strategic partner for Middle Eastern companies.

COVID-19 has challenged employers in multiple ways, putting top talent at risk and testing leadership resilience. 46 percent of working parents are highly stressed due to COVID-19. 80 percent of CEOs are concerned about a skills shortage. 60 percent of employees expect flexibility with regards to where and when they work in the future, making top talent more fluid and globally competed for.

Hintsa has for years applied its methods proven in Formula 1 to coaching executives and business professionals in high-pressure corporate environments. The goal is to help individuals and organizations achieve sustainable high performance.