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Podean picks Dubai for MENA HQ

To ride regional e-commerce boom


New York-based marketplace marketing consultancy Podean has opened its regional headquarters in Dubai.

Podean is the first independent global Amazon services provider to offer full marketplace marketing solutions to both international and local brands in the region.

With e-commerce growing rapidly in the Middle East and North Africa (MENA) region, Amazon is already the leading player and presents a formidable sales channel for brands that get established early.

Research conducted by Podean in September 2020 found that 45 percent of UAE adults shop regularly on Amazon. The most popular category is food and grocery with 26 percent of respondents having purchased items in the category over the past month, followed closely by electronics and home appliances with 25 percent.

The research also shows that the benefits consumers value most are best prices, speed of delivery and range of products; all factors that play to Amazon’s strengths.

Podean’s physical presence will equip brands to drive incremental revenues among the region’s combined population of 230 million people across the United Arab Emirates, the Kingdom of Saudi Arabia, Egypt and Turkey. In the UAE alone, e-commerce is expected to grow 30 percent from 2020 to 2021 and consumer confidence in the Kingdom of Saudi Arabia ranks second highest in the world.

Podean is headquartered in New York and has offices in Los Angeles, Sydney, London, Singapore and now Dubai.