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Dubai is first overseas hub for Amaten

Japanese digital gift card leader expands into Middle East


Amaten, Japan’s largest digital gift card marketplace with more than USD 100 million in sales, has chosen the global hub of Dubai as its first overseas operation.

The gift card market is projected to reach USD 2.7 trillion by 2027 as demand for going cashless accelerates during the COVID-19 era.

Amaten is a fintech company that has revolutionized the digital gift card industry. It solves the last-mile problem between cash and the legacy gift card. Amaten's blockchain solution built on Aelf ensures a seamless experience for users and merchants. This makes Amaten the most secure gift card issuer on the internet.

Amaten was among the first marketplaces worldwide to accept Bitcoin.

The Amaten platform currently lists the top 25 global merchants' gift cards, including Amazon, Apple, Rakuten and Google in the Japanese market.