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Delivery Hero acquires Dubai’s InstaShop for USD360m

Instashop will continue as an independent brand

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Dubai-based InstaShop has been acquired by Delivery Hero for a total base valuation of USD 360 millio (on a cash and debt-free basis). InstaShop will continue to operate as an independent brand and a complementary fit next to Delivery Hero’s current quick commerce (q-commerce) strategy in the region.

InstaShop’s business model has proven to be rapidly scalable and economically successful. While InstaShop’s immediate focus lies on driving growth within its current geographies, joining Delivery Hero also opens opportunities for expanding its footprint globally.

This transaction marks the next step in Delivery Hero’s quest to pioneer q-commerce by joining forces with one of the largest online grocery platforms in the Middle East and North Africa (MENA).

InstaShop was launched in June 2015 and is based in Dubai. The company generates approximately USD 300 million GMV on a Q2 2020 annualized basis, up 330 percent year-on-year, and a positive EBITDA margin. With Delivery Hero’s support, the plan is to launch new markets and invest into further growth.