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Proteco opens recycling facility in Dubai

To offer “brand protection and zero waste” services

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The Proteco division of Singapore-based Yes Full Circle (YFC) has launched a facility that provides integrated brand protection, secure destruction and closed loop/zero landfill recycling solutions in Dubai.

The facility uses proprietary technology to provide full traceability to confirm and validate the entire destruction and recycling process. The audit trail is stored on Green Secure, a secure blockchain platform, enabling traceability from point of collection to final end point of material post destruction.

The initiative puts brand protection, combined with a circular economy and zero landfill, as its priority.

Proteco says it is the only facility of its kind in the UAE with seven different technologies designed to process a variety of materials, including consumer and industrial goods and counterfeit and confiscated goods. Proteco says it can provide both onsite and offsite brand protection/destruction services, and is capable of same-day live stream destruction.

A planned second phase of the facility involves the use of digitization, artificial intelligence (AI) and robotics, resulting in further game-changing innovation, both upstream and downstream.

The company says it intends to invest in nine more facilities in the Middle East, including three in the UAE. Another YFC facility is expected to be operational in the first quarter of 2021.